Annual Report 2024

Some of the world’s most vulnerable countries faced growing instability this year. Conflict escalated in Sudan, DR Congo, Ukraine, and the Middle East. Through it all, I was incredibly encouraged by our teams’ responsiveness, courage, agility, and care for the people most impacted. When conflict erupted in Lebanon, our team distributed an average of 26 truckloads of relief items per day, while scaling up from two to six primary health care centres.

In 2024, Medair developed a new five-year strategy grounded in the question: “What do communities truly hope for when they receive support?” Those living through crisis want others to understand that this is their crisis, and that no one understands it better than they do. Communities want to know they have not been forgotten—that they are seen, valued, and cared for. This has shaped our new strategic direction.

Moving forward, we plan to double down on emergency response, lean into community engagement, improve how we measure and communicate our impact, explore new sources of funding, and join with others to address humanitarian challenges.

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